Category: e-commerce

#1:  Identified the “Hot Offer”

Using the client’s own sales data, we identified rising demand for corporate gifting as the primary growth lever.

Instead of forcing B2C scale, we aligned paid ads with real-time market demand. We repositioned corporate gifting as the campaign’s main offer.

#2: Pivoted to Facebook Messages Campaign

We launched a Facebook Messages campaign specifically targeting corporate decision-makers.

The objective was simple: Generate qualified conversations that the sales team could convert into bulk orders.

This was about high-value B2B deals, not low-ticket transactions

#3: Scaled Based on Real Orders

Once the first few large orders closed, we increased budget strategically.

Scaling was based on confirmed revenue — not vanity metrics.

#1: Diversified Content Strategy

We rolled out founder-led videos, user-generated content, and customer content to increase creative output and strengthen trust.

#2: Structured Google Campaign Expansion

We optimised Google Merchant Centre and launched Performance Max, Search, and YouTube campaigns to capture demand and expand reach.

#3: Profitable Scaling During Sale Periods

We scaled more aggressively during sale windows with close performance monitoring to maintain profitability as revenue grew.

Budgets were guided by blended performance and contribution margin, not vanity metrics.

We implemented a structured full-funnel Facebook Ads strategy:

Top-of-Funnel Campaigns
Introduced the brand to new audiences and built awareness pools for retargeting.

Dynamic Remarketing
Re-engaged high-intent visitors with personalised product ads to recover abandoned interest.

Sales-Focused Conversion Campaigns
Optimised campaigns specifically for purchase events to drive measurable revenue.

Campaigns were continuously monitored and refined based on performance data, ensuring budget allocation remained efficient.

#1: Rebuilding Campaign Structure

We restructured the account to improve segmentation, traffic control, and search intent alignment.

Keywords were reorganised into tighter campaigns and ad groups, while non-performing terms were removed to cut waste.

#2: Strengthening Signal Quality

We introduced Customer Lists to help Google better identify high-value customers.

This improved targeting, sharpened optimisation, and allowed bidding to focus more on profitability.

#3: Scaling with Performance Max

After stabilising the foundation, we launched Performance Max with proven creatives.

With stronger signals and a cleaner structure, scaling became more efficient and intentional.

1: Fixing Conversion Tracking Across Departments

Fixing the tracking setup required coordination across marketing, IT, and operations.

Given system constraints, we implemented structured UTM tracking and manual validation to restore accurate CPL visibility before further optimisation.

#2: Rebuilding the Landing Experience

We found that the original landing page created confusion around the programme, pricing, and next steps.

So we rebuilt the page with a clearer, more structured journey that reduced friction and improved conversion rates.

#3: Structured Creative Testing

We tested multiple ad angles and creatives to find combinations that lowered CPL while maintaining lead quality.

Creative testing was aligned with landing page improvements to keep the user journey consistent from click to conversion.

#1: Comprehensive Campaign Optimisation

We audited the account, improved keyword targeting and ad copy, and launched a broader campaign mix across PMAX, YouTube, and Search Ads.

#2: Ongoing Campaign Refinement

We refined campaigns weekly, reviewed competitors and customer feedback, and used those insights to improve creative direction and performance.

#3: Creative Testing & Production

We tested static ads and produced video creatives to strengthen engagement and better communicate the product’s value.

#1: Building a Paid Media Foundation

We built the campaign from the ground up — defining audiences, qualification logic, funnel flow, and budget allocation. The goal was efficient validation, not rushed scale.

#2: Creative-Led Video Production for Lead Generation

We produced a dedicated lead generation video shoot. Each edit was built to communicate value clearly, drive engagement, and generate enquiries efficiently.

#3: Systematic Creative Testing

We developed static creatives to test different messages and formats. This revealed what resonated most and kept optimisation data-backed.

#4: Strategic Audience & Market Expansion

We expanded targeting beyond Singapore into relevant markets. This grew reach while maintaining lead relevance and quality.

#1: Trend-Led Video Creative for 11.11

We developed an 11.11 campaign video using native social formats and trend-led creative to make the promotion feel organic, not overly aggressive.

This helped Nomad stay relevant during the sale season without losing its premium tone.

#2: Multi-Channel Performance Expansion

We added Google Ads to the 11.11 strategy to capture high-intent search demand and expand acquisition beyond social.

This made the campaign more coordinated across channels.

#3: Dedicated 11.11 Email Strategy

We deployed a focused 11.11 email series to drive repeat purchases and keep momentum high.

We also updated email flows to align with the sale, allowing owned media to amplify paid results.

#1: Strengthening the Campaign Foundation

We rebuilt the campaign structure to improve targeting, audience clarity, and budget efficiency.

Decisions were guided by performance data, not assumption.

#2: Introducing a Phased Campaign Strategy

We used a two-phase approach: teaser first, sales second.

This built anticipation, warmed audiences, and improved conversion efficiency.

#3: Elevating Creative Testing & Optimisation

We tested multiple formats, catalogue ads, messaging angles, and visuals.

Optimisation stayed continuous, data-led, and aligned across creative and media.