Ashley Summer is a Singapore-based fashion brand offering feminine, contemporary pieces designed for everyday elegance. Known for its flattering silhouettes, seasonal collections, and accessible pricing, the brand caters to modern women seeking versatile wardrobe staples that balance style, comfort, and wearability.
Ashley Summer wanted to grow online sales profitably, but scaling paid ads without the right structure would have led to wasted spend.
They needed a full-funnel system that could introduce the brand to new audiences, re-engage warm prospects, and convert purchase intent into measurable sales.
We implemented a structured full-funnel Facebook Ads strategy:
Top-of-Funnel Campaigns
Introduced the brand to new audiences and built awareness pools for retargeting.
Dynamic Remarketing
Re-engaged high-intent visitors with personalised product ads to recover abandoned interest.
Sales-Focused Conversion Campaigns
Optimised campaigns specifically for purchase events to drive measurable revenue.
Campaigns were continuously monitored and refined based on performance data, ensuring budget allocation remained efficient.
