Jevonbaby is a baby brand focused on helping working mothers breastfeed more conveniently through wearable breast pumps. Its products are designed to give mothers greater mobility and flexibility, allowing them to pump on the go without being tied to a wall socket.
By combining convenience, freedom, and practicality, JevonBaby aims to make motherhood more manageable for women balancing work, family, and daily responsibilities. The brand’s positioning is rooted in empowering modern mothers with solutions that fit into real life.
Before optimisation, Jevonbaby’s Google Ads setup was limited by several structural gaps. Conversion tracking was inaccurate, the account relied too heavily on a single PMAX campaign, and older sale ads were still running alongside newer efforts.
There was also little campaign diversification beyond PMAX, with no broader use of Search or YouTube Ads to reach more relevant audiences. As a result, the account was not fully capturing demand or maximising its performance potential.
#1: Comprehensive Campaign Optimisation
We audited the account, improved keyword targeting and ad copy, and launched a broader campaign mix across PMAX, YouTube, and Search Ads.
#2: Ongoing Campaign Refinement
We refined campaigns weekly, reviewed competitors and customer feedback, and used those insights to improve creative direction and performance.
#3: Creative Testing & Production
We tested static ads and produced video creatives to strengthen engagement and better communicate the product’s value.
