Little Atlas Preschool is one of Singapore’s largest preschools, offering over 10,000 sq ft of thoughtfully designed learning spaces.
The centre delivers an innovative bilingual, play-immersive curriculum with a strong focus on Chinese interest-based learning, supported by a leadership team with over 39 years of experience.
Recognised by ECDA and featured in major publications, Little Atlas combines strong academic foundations, safety standards, and future-ready development in a nurturing environment.
Little Atlas had just opened a new centre. Operating costs were high. So, enrolment needed to grow urgently.
Although they had:
- Strong curriculum
- Experienced teachers
- Attractive promotions
- Prime location near Aljunied MRT
They lacked visibility and awareness in a highly competitive preschool market..
#1: Full Online Marketing Infrastructure
We managed Little Atlas Preschool’s full online marketing ecosystem, including the website, Facebook Ads, Google Ads, and SEO.
The focus was to build a measurable enrolment system with campaigns centred around school tours and enrolment enquiries.
#2: Location-Based Performance Marketing
Because preschool decisions are highly location-driven, we focused on families near Aljunied MRT, nearby homes, and parents working in the area.
This hyper-local approach, paired with strong offers and urgency, helped drive qualified enquiries fast.
