Lylo is a Singapore-based car rental company specialising in cross-border travel to Malaysia. Positioned as a convenient and cost-effective alternative to traditional rentals, Lylo enables Singapore residents to drive into Malaysia seamlessly — without complex paperwork or hidden charges.
With a strong focus on transparency, flexibility, and ease of booking, Lylo serves travellers looking for short-term rentals, weekend getaways, and road trips across the Causeway.
The brand differentiates itself by simplifying cross-border car rental — offering clear pricing, streamlined processes, and vehicles suited for Malaysia travel.
Lylo wanted to scale its Singapore to Malaysia car rental business and fully utilise its available vehicle inventory. However, the overall customer journey was not optimised for performance.
Traffic was coming in, but the funnel was leaking.
The ads were not supported by a strong conversion framework. Messaging lacked persuasive depth, and creative fatigue began affecting performance.
As a result, ROAS remained low and scaling budgets would have only amplified inefficiencies instead of profitability.
Lylo needed more than ads. They needed a structured growth architecture that aligned creative, messaging, landing pages, and tracking into a single performance system.
#1: Understanding the Customer
We spoke directly with the client and reviewed past lead data to understand what qualified customers valued, which leads turned into revenue, and where previous messaging fell short.
This ensured creative decisions were grounded in data, not assumption.
#2: Sales-driven Scriptwriting
Each video was written with a clear objective: capture attention, build desire, and drive action.
These were not generic brand videos, but performance assets engineered to convert.
#3: Structured Hook Testing
We tested multiple visual openings in the first three seconds to identify which hooks stopped the scroll.
Different formats, pacing styles, and framing techniques were trialled, revealing clear winners through structured testing.
