Nomad Watch Works is an independent watch brand creating thoughtfully designed, adventure-ready timepieces.
Built on timeless aesthetics and everyday durability, the brand serves a growing community of watch enthusiasts who value craftsmanship, authenticity, and functional design.
11.11 is one of the most competitive retail periods of the year — especially in the watch category, where brands compete aggressively on discounts and urgency-driven messaging.
From the previous year:
- Google Ads had not been activated
- Email flows were not sale-optimised
- Social campaigns competed in a saturated discount-heavy environment
To us, the objective was not just revenue growth — but efficient, multi-channel performance.
#1: Trend-Led Video Creative for 11.11
We developed an 11.11 campaign video using native social formats and trend-led creative to make the promotion feel organic, not overly aggressive.
This helped Nomad stay relevant during the sale season without losing its premium tone.
#2: Multi-Channel Performance Expansion
We added Google Ads to the 11.11 strategy to capture high-intent search demand and expand acquisition beyond social.
This made the campaign more coordinated across channels.
#3: Dedicated 11.11 Email Strategy
We deployed a focused 11.11 email series to drive repeat purchases and keep momentum high.
We also updated email flows to align with the sale, allowing owned media to amplify paid results.
