Archives: Case Studies

Case Study / Campaign Projects

Hydse

#1: Website & Conversion Optimization

We refined the website messaging to clearly explain what the company does, who it serves, and what makes it different.

We also strengthened social proof, clarified the CTA, and rebuilt tracking for form submissions, WhatsApp clicks, and phone calls — restoring data visibility.

#2: Structured Google Ads Optimization

With tracking in place, we restructured Google Ads around high-intent keywords, service-specific targeting, and better budget efficiency.

Campaigns were then monitored and optimised in a more systematic, data-led way.

#3: SEO Foundation

We implemented foundational SEO improvements to grow organic visibility and reduce long-term reliance on paid traffic.

Kettle Gourmet

#1:  Identified the “Hot Offer”

Using the client’s own sales data, we identified rising demand for corporate gifting as the primary growth lever.

Instead of forcing B2C scale, we aligned paid ads with real-time market demand. We repositioned corporate gifting as the campaign’s main offer.

#2: Pivoted to Facebook Messages Campaign

We launched a Facebook Messages campaign specifically targeting corporate decision-makers.

The objective was simple: Generate qualified conversations that the sales team could convert into bulk orders.

This was about high-value B2B deals, not low-ticket transactions

#3: Scaled Based on Real Orders

Once the first few large orders closed, we increased budget strategically.

Scaling was based on confirmed revenue — not vanity metrics.

Bright Culture

#1 Introduced a High-Converting Landing Page

We built a conversion-focused landing page designed to: qualify serious prospects, clearly communicate programme value, and set expectations before submission

By requiring prospects to go through a structured page before submitting details, lead intent improved significantly.

#2 Changed Campaign Objectives

We tested both: Facebook Conversion objective (sending traffic to landing page) and Facebook Lead Gen objective

This allowed us to compare quality and cost efficiency across funnel types.

#3 Refreshed Creative & Copy

Developed two completely new ad images, implemented long-form persuasive copywriting, and narrowed targeting to a specific niche audience

This reduced fatigue and strengthened differentiation.

Bedtribe

#1: Diversified Content Strategy

We rolled out founder-led videos, user-generated content, and customer content to increase creative output and strengthen trust.

#2: Structured Google Campaign Expansion

We optimised Google Merchant Centre and launched Performance Max, Search, and YouTube campaigns to capture demand and expand reach.

#3: Profitable Scaling During Sale Periods

We scaled more aggressively during sale windows with close performance monitoring to maintain profitability as revenue grew.

Budgets were guided by blended performance and contribution margin, not vanity metrics.

Little Atlas Preschool

#1: Full Online Marketing Infrastructure

We managed Little Atlas Preschool’s full online marketing ecosystem, including the website, Facebook Ads, Google Ads, and SEO.

The focus was to build a measurable enrolment system with campaigns centred around school tours and enrolment enquiries.

#2: Location-Based Performance Marketing

Because preschool decisions are highly location-driven, we focused on families near Aljunied MRT, nearby homes, and parents working in the area.

This hyper-local approach, paired with strong offers and urgency, helped drive qualified enquiries fast.

Ashley Summer

We implemented a structured full-funnel Facebook Ads strategy:

Top-of-Funnel Campaigns
Introduced the brand to new audiences and built awareness pools for retargeting.

Dynamic Remarketing
Re-engaged high-intent visitors with personalised product ads to recover abandoned interest.

Sales-Focused Conversion Campaigns
Optimised campaigns specifically for purchase events to drive measurable revenue.

Campaigns were continuously monitored and refined based on performance data, ensuring budget allocation remained efficient.

Gain City

1: Fixing Conversion Tracking Across Departments

Fixing the tracking setup required coordination across marketing, IT, and operations.

Given system constraints, we implemented structured UTM tracking and manual validation to restore accurate CPL visibility before further optimisation.

#2: Rebuilding the Landing Experience

We found that the original landing page created confusion around the programme, pricing, and next steps.

So we rebuilt the page with a clearer, more structured journey that reduced friction and improved conversion rates.

#3: Structured Creative Testing

We tested multiple ad angles and creatives to find combinations that lowered CPL while maintaining lead quality.

Creative testing was aligned with landing page improvements to keep the user journey consistent from click to conversion.

Stryv.co

#1: Rebuilding Campaign Structure

We restructured the account to improve segmentation, traffic control, and search intent alignment.

Keywords were reorganised into tighter campaigns and ad groups, while non-performing terms were removed to cut waste.

#2: Strengthening Signal Quality

We introduced Customer Lists to help Google better identify high-value customers.

This improved targeting, sharpened optimisation, and allowed bidding to focus more on profitability.

#3: Scaling with Performance Max

After stabilising the foundation, we launched Performance Max with proven creatives.

With stronger signals and a cleaner structure, scaling became more efficient and intentional.

IdeasXchange

#1: Strategic Market Positioning

We analysed their services and past projects to identify a true point of differentiation.

This led to a sharper positioning as Space Planning Experts — giving the brand a clearer and more memorable angle.

#2: Showcasing Cornerstone Projects

We highlighted key projects that showcased their strength in maximising limited spaces.

These projects anchored the campaign messaging and reinforced the brand’s authority.

#3: Launching a Brand-Owned Lead System

We launched a Facebook lead generation campaign targeting condo homeowners and young couples.

The messaging spoke directly to small space challenges, smart layouts, and aesthetic functionality.

Lylo

#1: Understanding the Customer

We spoke directly with the client and reviewed past lead data to understand what qualified customers valued, which leads turned into revenue, and where previous messaging fell short.

This ensured creative decisions were grounded in data, not assumption.

#2: Sales-driven Scriptwriting

Each video was written with a clear objective: capture attention, build desire, and drive action.

These were not generic brand videos, but performance assets engineered to convert.

#3: Structured Hook Testing

We tested multiple visual openings in the first three seconds to identify which hooks stopped the scroll.

Different formats, pacing styles, and framing techniques were trialled, revealing clear winners through structured testing.