Archives: Case Studies

Case Study / Campaign Projects

Jevonbaby

#1: Comprehensive Campaign Optimisation

We audited the account, improved keyword targeting and ad copy, and launched a broader campaign mix across PMAX, YouTube, and Search Ads.

#2: Ongoing Campaign Refinement

We refined campaigns weekly, reviewed competitors and customer feedback, and used those insights to improve creative direction and performance.

#3: Creative Testing & Production

We tested static ads and produced video creatives to strengthen engagement and better communicate the product’s value.

Nomad Watch Works

#1: Trend-Led Video Creative for 11.11

We developed an 11.11 campaign video using native social formats and trend-led creative to make the promotion feel organic, not overly aggressive.

This helped Nomad stay relevant during the sale season without losing its premium tone.

#2: Multi-Channel Performance Expansion

We added Google Ads to the 11.11 strategy to capture high-intent search demand and expand acquisition beyond social.

This made the campaign more coordinated across channels.

#3: Dedicated 11.11 Email Strategy

We deployed a focused 11.11 email series to drive repeat purchases and keep momentum high.

We also updated email flows to align with the sale, allowing owned media to amplify paid results.

Magnetone

#1: Building a Paid Media Foundation

We built the campaign from the ground up — defining audiences, qualification logic, funnel flow, and budget allocation. The goal was efficient validation, not rushed scale.

#2: Creative-Led Video Production for Lead Generation

We produced a dedicated lead generation video shoot. Each edit was built to communicate value clearly, drive engagement, and generate enquiries efficiently.

#3: Systematic Creative Testing

We developed static creatives to test different messages and formats. This revealed what resonated most and kept optimisation data-backed.

#4: Strategic Audience & Market Expansion

We expanded targeting beyond Singapore into relevant markets. This grew reach while maintaining lead relevance and quality.

Novela

#1: Strengthening the Campaign Foundation

We rebuilt the campaign structure to improve targeting, audience clarity, and budget efficiency.

Decisions were guided by performance data, not assumption.

#2: Introducing a Phased Campaign Strategy

We used a two-phase approach: teaser first, sales second.

This built anticipation, warmed audiences, and improved conversion efficiency.

#3: Elevating Creative Testing & Optimisation

We tested multiple formats, catalogue ads, messaging angles, and visuals.

Optimisation stayed continuous, data-led, and aligned across creative and media.

Best Physics

#1: Creative-Led Video Production for Lead Generation

We produced a conversion-focused video shoot highlighting Mr Tony Chee’s authority, student results, and clear Physics niche positioning.

Each edit was built to communicate value quickly and drive qualified enquiries.

#2: Combining Persuasive Copy with High-Impact Creatives

We refined the creative direction and messaging based on what resonated with high-intent parents and students.

Static creatives and ad copy were designed to capture attention, highlight differentiation, and drive leads.

#3: Qualified Lead Optimisation

We redesigned the form flow to identify higher-intent prospects earlier.

This improved lead quality, made follow-up more efficient, and increased conversion potential.

Advo Education

#1: Strategic Repositioning

We clarified Advo’s positioning by sharpening its messaging, highlighting its coaching method, addressing parent objections, and increasing perceived value.

This helped attract higher-intent parents and differentiate the centre more clearly.

#2: Conversion-Driven Creative Production

We introduced a structured video strategy using podcast-style videos, UGC-style content, and self-filmed clips.

Each asset was built to communicate Advo’s value clearly and turn generic tuition ads into stronger performance content.

#3: Optimized Lead Quality through CRM

We guided the client in building a structured CRM system to manage leads more effectively.

This improved lead visibility, follow-up prioritisation, qualification, and conversion tracking.

Lumens

#1: Rebuilding the Creative Strategy

We replaced repetitive graphic ads with a structured video pipeline built around real driver motivations like income stability, flexibility, and payouts.

#2: Conversion-Driven Landing Infrastructure

We built a landing page tailored for PHV drivers and improved it through A/B testing across messaging, hooks, and user flow.

#3: Platform Diversification & Efficient Scaling

We expanded into TikTok while continuing to optimise Meta and Google, opening up new audiences and supporting more efficient scaling.

#4: Continuous Performance Optimisation

We tracked performance closely, tested regularly, and shifted budget towards the best-performing combinations.

Lendingpot

#1: Strategic Creative Rebuild

We audited the existing creatives and messaging, then rebuilt the video pipeline around real borrower concerns like approval speed, documentation, trust, and lender comparison.

#2: Conversion Optimisation Through Structured Testing

We ran A/B tests across landing pages and ad creatives, including offers, messaging, hooks, and audience segments. Optimisation was based on conversion performance, not surface-level engagement.

#3: Qualified Lead Optimisation

Rather than optimising for raw lead volume, we used post-conversion signals to focus on higher-quality borrowers. This improved lead quality and downstream outcomes.

#4: Data-Led Budget Governance

Budgets were reviewed weekly and shifted towards high-performing creatives, profitable borrower segments, and scalable channels. Scaling stayed disciplined and data-led.

Sixides

#1: Conversion-Driven Creative Pipeline

We built a consistent video system with ongoing testing across messaging, audiences, hooks, and formats.

Creative became structured, not random.

#2: Cross-Channel Scaling

Once Meta stabilised, we expanded into TikTok and YouTube.

This unlocked new audiences and supported more sustainable scaling.

#3: Data-Led Budget Allocation

We analysed conversion performance across channels to identify revenue drivers, cut weak creatives, and shift budget to stronger segments.

Budget decisions became more systematic.

Wood Origins

#1: Multi-Channel Paid Ads Strategy

We launched campaigns across Meta, Google, and TikTok, with each channel playing a clear role in the funnel.

We also produced conversion-focused videos tailored to each platform to address objections, highlight product strengths, and drive enquiries.

#2: High-Converting Landing Pages

We built dedicated landing pages for paid traffic and improved them through ongoing A/B testing. This included optimising messaging, CTA placement, form structure, and social proof.

#3: Data-Driven Sales Alignment

We worked closely with the sales team to track conversion data, monitor lead quality, and identify which channels drove higher-value customers. This ensured scaling decisions were based on real business outcomes, not just CPL.